Five Print-On-Demand Mistakes to Avoid at any Cost!
Going by the stats, the print-on-demand custom printed men’s clothing market is expected to increase by more than $10 billion by 2025. What does this data signify? There is an ocean of opportunities for budding print-on-demand businesses out there. If you have a creative flair for creating magnificent designs, print-on-demand is surely the way to make money from your talent. But, before you join the pack of budding POD entrepreneurs, you must know if the POD business is right for you.
POD is an attractive platform that helps you to get closer to that desired profit figure. But starting your POD store is not as easy as it appears to be. POD is a very competitive area and you must stay clear of mistakes if you want to achieve your business objectives. To start with, you first have to understand your target market, create unique designs, get some marketing skills and voila, you are right there!
To get that pot of gold in your pocket, avoid these costly mistakes when starting your print-on-demand business.
1. Expecting immediate success: If you think starting a POD storefront is easy, it’s time to think again. You have to commit a fair amount of time and effort if you want to achieve high sales conversions. It takes a lot of time and patience to set up a profitable POD store. One piece of advice for budding entrepreneurs is to consider POD as a full time job and devote all your time to creating unique ideas to stand out in the crowd.
2. Never sell generic designs: The print-on-demand industry is large and highly competitive. This means if you have nothing new to offer, customers will switch in the blink of an eye. To attain success, select a particular niche and focus your efforts there. You can use digital tools to identify trends your customers will like and create designs accordingly.
3. Not paying attention to copyrights: The biggest mistake most beginners commit is not taking copyrights and trademarks into account. By not doing so, you are only going to violate content policies and will come under the red flag of authorities. Never create custom phone cases using designs that are available on Google. Using designs without checking who it belongs to can cost a fortune in the long run. Avoid copyright infringement if you don’t want to get into any trouble with the authority.
4. Stick with only one product: At the beginning, starting with one product is fine. However, once you establish your footing, diversify your business. Add trendy products in your store that customers would love to buy. As you don’t have to buy any inventory and don’t have to keep stock, why not add more products to your store.
5. Not taking customer review: Setting up your POD store and adding products, like custom coffee mugs, is not enough. Ask customers for their feedback and offer follow-up services.